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THE BIRTH OF AN ICON

In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was convinced the world would one day share this love.

By the mid 1980's, the UGG brand had become a symbol of relaxed southern California culture, gaining momentum through surf shops up and down the California

WELCOME TO UGG® UK

From humble beginnings in surf shops 1978 along the Southern Californian coast to UGGs® gracing the catwalks of New York Fashion Week, UGG® today is a global lifestyle brand synonymous with the ultimate in luxurious comfort. The premium range of ready to wear UGG® footwear represents the very best of easy going West Coast style and all American craftsmanship, from our original grade A sheepskin lined. 

UGGS® FOR ALL THE FAMILY

Throughout the seasons, from heatwave to snowfall, you'll find a pair of UGGs® to carry you forward in complete comfort. From winter, weather and waterproof boots for climbing hills . Discover our luxurious collection of cool and comfortable footwear for Women, Men and Kids. Our classic UGG® boots in iconic silhouettes are the perfect pick with endless styling options, whether you wear them in or wear them out. 

UGG® REDEFINING COMFORT IN STYLE SINCE 1978.

Often imitated, never replicated, our signature UGGs® are crafted with the finest grade-A twinface sheepskin in the world, selected for its sustainability, uniformity, texture and thickness. It’s what we’re known for; our signature, classic comfort in style. But our precision and dedication.